La voz del cliente debe ser escuchada desde el punto de vista de innovación en la experiencia del cliente, La innovación de valor se centra en hacer que la competencia se vuelva irrelevante creando un incremento súbito de valor para los compradores y la empresa abriendo nuevos espacios de mercado no competidos… Son productos desarrollados ágilmente e innovadores?
You have heard of the Product Backlog, User Stories, Story Mapping and MVP’s but how does it all fit together in the real world. What are the most important aspects, and how do we decide? User Story Mapping enables you to see that Big Picture so that you can understand and create something of real value. The approach made famous by Jeff Patton, has been used by Agile teams as a place to tell stories, step back and see that big picture. What we do is complex, and we often only conceive of the things we see, join us and see that bigger picture.
Join highly experienced collaborative Agile Coaches, Stuart Adair and John Albrecht, in an interactive workshop where they will help create a deeper understanding of user story mapping and how it connects the people who are delivering user value.
Target audience: Scrum masters, team members, agile coaches, servant leaders, leadership, executives, managers, and anyone else with an interest
Adherence to time, budget, and scope has been the gold standard measure of project success since the beginning of time. Most of the time we are super happy if we even get two of those! Now, as the digital world shifts from thinking in fixed-time period projects to ongoing product efforts with associated teams, markets, and horizons, adherence to time, budget, and scope has little do with the actual success of an initiative.
In this talk, Anne Steiner, VP of Product and Technology at Cprime, talks about the challenges and advantages companies and teams unlock when they apply product thinking over project thinking. We’ll explore topics like team formation, budgeting and planning, and reducing cycle times in order to fuel continuous product learning. You’ll be challenged to think beyond traditional project management norms and to elevate the delivery of value as the gold standard for success.
We are in the Experience economy today. The key differentiator in business success is the user experience ‘Wow factor’. However, such innovations won’t succeed unless we get the people behind it. The surest route to win their people is to involve them in the process of generating ideas. The danger is that the involvement of many people with different perspectives will create chaos and incoherence.
Organized innovative processes embrace focus and instill confidence. Most humans are driven by a fear of mistakes, so they focus more on preventing errors than on seizing opportunities. They opt for inaction rather than action when a choice risks failure. But there is no innovation without action—so psychological safety is essential. That’s what the application of “Design Sprints” does for us, each step of the Design sprint generates a clear output that the next activity converts to another output until the organization arrives at an implementable innovation.
Design Sprint creates an environment where an innovator lives the customer’s experience. This immersion in customer experience emerges thoughts for deeper insights. Design sprints connect immersion to the emergence in an amazing framework giving rise to an innovative solution build with employee engagement to meet customer expectations.
Who Can Attend:
Product Designers, UX Researchers, Product Owners, Product Managers, Business Executives, etc.
User engagement levels
Business context for product design
Synchronize across frequencies
A change takes time to settle-in
An elegant car needs equally powerful engine
Know your user’s journey
Get actionable insights
Map Product Metrics to Business KPIs
Have the right toolset